Who we are
Gulp!
Three years ago Moh, Lee & Tal set up Gulp. With a shared love for food, we had the intention of telling the stories of Food & Drink brands across the world.
Which we did, for a total of 6 months before Covid-19 struck and our whole target market pretty much went into hibernation and survival mode for the best part of 2 years. It was a tough time.
Turning up the heat
It led us to founding a grass-roots movement called FoodHeroScot in 2021, a community led campaign focused on sharing the stories of those in the Food & Drink sector that were leading with heart and kindness, using ingenuity to find innovative solutions to the pandemic, and prioritising people and planet over profit to contribute to a more fair and regenerative food system in Scotland.
For people & planet
Inspired, we knew that our purpose was to share the stories of these brave innovators, using story-led video and content to accelerate their impact on the world, and play our part in giving humanity a fighting chance to reverse the damage we have caused on our planet and its inhabitants.
Talha Imam
CREATIVE DIRECTOR
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Talha is an enthusiastic and highly experienced photographer and videographer. He graduated with a bachelor degree in media studies from Napier University and has over six years of experience working across a broad range of projects.
Having photographed dishes from over 300 restaurants, bars and cafes in Scotland, Talha is an expert when it comes to the sector and heads up our creative team.
His eye for delivering tastes through the lens raises the bar in the field of food & drink media.
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Videography, Cinematography, Photography, Art Direction, Food Styling, Storyboarding, Pre-Production, Project Management, Post-Production
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Edinburgh, Scotland
Lee Fitzpatrick
MANAGING DIRECTOR
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Lee combines a deep knowledge of digital marketing with a passion for creative content, and drives the strategic direction and client relationships that are central to our organic growth.
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Marketing strategy, business strategy, creative copywriting, storytelling, video production and direction, coaching, finance, CMO, entrepreneurship
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Edinburgh, Scotland
Moh Al-Haifi
MARKETING DIRECTOR
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Moh is passionate about contributing to a better, more regenerative society through innovative and mindful business growth. He also loves cooking!
His experience lies in growth hacking, developing the post-production strategies to maximise the impact of the videos and images we produce. He works tirelessly behind the scenes to ensure that the customer experience is seamless from start to finish for our valued clients.
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Lean Start-up, venture building, performance marketing, digital marketing, brand purpose strategy, OKRs and impact, video strategy, coaching, economics, ethics
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Lisbon, Portugal